Little English
Little English is an independent British South Asian romantic comedy produced by Resource Productions, which began life as a Kickstarter campaign. Our PR campaign helped to launch the first feature film from director Pravesh Kumar MBE, and the big screen debut for rising stars Rameet Rauli and Viraj Juneja.
We implemented a highly targeted South Asian and regional PR campaign to create noise about the film and capture the hearts and minds of the South Asian diaspora in the UK and beyond.
Charting its journey from a micro-budget project to its nationwide release, we secured ongoing media visibility and exposure for the film. Highlights included a local story in the Maidenhead Observer on the directors’ hopes to put Slough on the map, stories in Slough Observer, Asian Express, Asian Sunday, and Bollyspice, that championed the little film as a sell-out success at the London Indian Film Festival, previews and features in in Eastern Eye, Brit Asia, Asian Star, Asian Voice spotlighting the cast alongside interviews, trailer drops, and radio play of the soundtrack on BBC Asian Network, Sunrise Radio, Panjab Radio, BBC Berkshire, BBC Leicester, Asian Star, among plenty of others.
Our feel-good campaign skilfully amplified the themes of arranged marriage, love, hope, integration, and assimilation that struck a chord with audiences around the world. The film won the audience choice award at the Tasveer Film Festival for Best Narrative, received an extended release across the UK due to popular demand, and continues to be celebrated as a much-needed authentic representation of British South Asian life in the UK.