Promoting journaling for self-care and mental wellbeing

The Positively Awesome Journal by Stacie Swift


Illustrator and self-care influencer Stacie Swift signs a copy of her new book, The Positively Awesome Journal

Illustrator and self-care influencer Stacie Swift has connected with over a quarter of a million followers around the world through her feel-good Instagram posts. Her journal,The Positively Awesome Journal, is designed to inspire people to introduce journaling for self-care into their day-to-day lives.


Our campaign was designed to reaffirm Stacie’s status as a leading influencer and expert in the field of parenting, mental-wellbeing and journaling, through media publicity, partnerships and social media support. From gift guides and competitions to tips and advice-led articles inspired by pages of the journals and life after lockdown, we secured articles, interviews, reviews and workshops.


Stacie’s ‘Rage Page’ featured in Stylist, in addition to other placements in women's lifestyle and wellbeing press such as Cosmopolitan, Psychologies and Juno. Stacie was a big hit with the parenting media and her expert insights were featured in outlets such as Honest Mum, Everymum, Families Magazine and on the Teenage Kicks podcast. She participated in a range of social media collaborations with Not Another Mummy, Great Ormond Street Hospital (GOSH), Perinatal Mental Health Partnership and Rex London UK. The journal proved to be extremely popular, reaching Amazon’s number one slot in the Creative Therapy category on publication date.