Sparking a conversation on modern parenting and the mental load

Cat Sims, author, broadcaster and influencer, captures the invisible mental labour that women, especially mums, carry every day in The Mental Load Diaries (Gallery Books, Simon & Schuster). Combining humour, honesty and insight, the book offers readers validation, laughter, and a lens on the pressures of motherhood.

Colour PR’s campaign brought this hidden struggle and important conversation to the forefront, securing a major double-page feature and photoshoot, including a cover story in the Daily Mail’s Sex and Lives supplement, alongside first-person pieces and interviews in Mail Online, Grazia, Stylist, Metro, Bella, Fathers Quarterly, Net Mums, BBC London, and more. 

The coverage positioned the book as both a conversation starter and a must-read, especially for women navigating the everyday mental load, showcasing Cat’s unique voice, relatability and authenticity.

The campaign drove significant awareness and engagement, generating widespread discussion across print, online and social channels, reaching a broad audience and firmly establishing Cat as a leading voice on the struggles of modern day parenting.