Bricks Group
Colour PR was selected by Bricks Group to help boost the profile of the ambitious property development company and tell its unique brand story through a trade and business media relations campaign.
Founded by entrepreneur Pete Prickett, the Bricks Group portfolio includes hotels, premium student accommodation and co-living properties. Our campaign aimed to improve brand awareness for the company in the property industry and beyond, focusing on its stunning developments and ambitious growth strategy while establishing a platform for the inspirational thought leaders behind the company’s success.
A three-page exclusive cover feature and interview with Pete ran in Property Week, kicking off the campaign with a big splash and putting the brand on the map. Further interviews and op-eds with Managing Director Ben Morley were placed in PBSA News, Property Wire and others. Our campaign dramatically boosted the company’s news pipeline, regularly securing coverage of new acquisitions, new openings and other building development stories across business titles like Business Live, Insider Media and Business Leader, property publications React News, Estates Gazette and Property Week, and high circulation regionals such as Manchester Evening News, Liverpool Echo and Nottingham Post.
Our work with Bricks Group helped to triple the company’s press coverage, telling the story of the brand and its dynamic founder in the process.