top of page

Spotlighting the national tour of a stage play

Glitterball by Rifco Theatre Company and Yasmin Wilde

Yasmin Wilde stars in the stage production of Glitterball, which she wrote herself
Yasmin Wilde, credit Ellie Kurttz

Glitterball is a cross-cultural coming-of-age stage play written by and starring TV actress Yasmin Wilde and produced by Rifco Theatre’s Company.

Our PR campaign was designed to launch Yasmin’s debut work as a writer into the mainstream, attracting audiences to the nationwide tour. We generated a mix of interviews, listings and thought-provoking media coverage shining a light on Yasmin’s personal story as a mixed heritage woman in her 50s that inspired the play. Amplifying the themes of motherhood, cultural identity, ageism and intergenerational issues, our multi-faceted campaign spoke to the diverse groups who resonated with the play’s wider messages.

As well as achieving widespread listings and previews, our campaign resulted in national media headlines in i Newspaper that called for better representation of women over 50 on screen and stage, a powerful first person article in Metro on the challenges of being a mixed heritage actress and a rave review in Eastern Eye which heralded it as ‘one of the best productions of the year’,

The play was a hit with diverse audiences far and wide, and went on to be shortlisted for three Offies Awards including most promising new playwright, production and set design.


Commenting has been turned off.
bottom of page