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Revealing youth lifestyle trends and celebrating student life

true student

Two students pose with puppies at one of true student's animal therapy events at their student accommodation sites

With all-inclusive, purpose-built student accommodation sites around Britain, true student not only provides innovative living spaces for students but also vibrant communities where young people can flourish and thrive at university. Our consumer PR campaign celebrated the life-changing excitement of the university experience, while maximising on the brand’s unique, symbiotic relationship with its student communities to reveal what the Gen-Z loves most about student life.  


Commissioning new research into youth lifestyle habits and attitudes, we incorporated new data into media stories to shine new light on life for teens and young adults in the UK. From influencer partnerships, case studies of inspiring students and innovative new events that captured national print and online media attention, we optimised exposure across both traditional and emerging media platforms.


Celebrating true student’s diverse events programme we shone light on the events making young people smile and supporting their mental health through national and regional coverage in the Sunday Express, Manchester Evening NewsNewcastle ChronicleGlasgow LiveLiverpool Echo and BBC Radio Merseyside. The Tab exclusively revealed our survey findings on youth activism trends in the UK, while the launch of true student’s media channel, Offcut, featured in Metro, MSN, Student TimesManchester Evening News and I Love ManchesterOur influencer campaigns for true student, and its on-site pizzeria doza, were hugely successful on TikTok and Instagram, generating direct brand visibility and widespread engagement among young audiences. 


Beyond boosting the brand’s visibility in key media and across social platforms, our work helped true student to establish a meaningful connection with its Gen-Z audience, while also providing the perfect platform for the company to achieve its long-term strategic goal of standing out among its competitors and becoming known as a student lifestyle brand.


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